Description:Advertisement title: ‘Morning Scramble’
The fluffiest scrambled eggs I’ve ever made-and so quickly, too.
That’s my new electric cooker, my best friend at the breakfast rush-hour.
Electric cooking is so quick nowadays, But, more than that, it’s even heat
and accurate control mean your best cooking all the time. It’s cheap cooking, too, because electricity is the most economical fuel.
Choose your cooker from your Service Centre-you can buy it for as little as 1/9 a week!*
*Cash price £32.0.6. or initial payment of 18s. 5d. and 40 quarterly payments of £1.0.4.
MIDLANDS ELECTRICITY
MEB – MIDLANDS ELECTRICITY BOAD
This advertisement was published in the Stone Guardian on Saturday 29 January 1955.
Note: The MEB Service Centre in Stone was on the right at the north end of the High Street. Over the years the shop has changed use and currently (2026) the premises are occupied by a charity shop.
Acknowledgement: Thank you for the following additional information on the MEB Cooker advertisement supplied by Peter Landon, a former employee with over 40 years’ service with the Creda Company.
The cooker image in the advert seems to be a stylised version of the Creda EV 13 cooker. Made by Simplex Electric Co. Ltd., (later Creda Ltd.) based in Blythe Bridge, Stoke on Trent.
The design was more or less a basic standard post war design cooker for British cooker manufacturers.
Other versions of the Creda EV 13 had a glass panel in the oven door.
This type of boxed rather "drab" looking cream design was replaced by modern clean looking white cookers with timers, thermostats and control knobs situated on the larger hob back splash panel, rather than down the side of the oven door. Circular Chrome plated trims were also added to encase the controls.
The modern late 1950's white cookers replaced the large hob boiling plate with either 4 radiant plates or 4 solid plates. These were much easier to clean than the older post war models.