Description:Cartoon shows Mr Bibendum as a goalkeeper catching a ball. Mr Bibendum, commonly referred to in English as the Michelin Man, is the symbol of the Michelin tyre company. The cartoon caption reads 'That's the sort of grip you get with a Michelin X'
In 1927, Michelin built a factory in Stoke-on-Trent using the firm of Peter Lind & Company of London. The factory started producing the first British made Michelin tyres and in 1930 the company moved their head office to Stoke-on-Trent.