Description:The Elliott Lucas Ltd works at Churchbridge, Bridgtown, Cannock, decorated for the Coronation of King George VI 12th May 1937. The company manufactured small tools and spanners.
Works manager at this time was Cecil Inskip. The director was a Mr Reinartz. Willi Schaeffer, also a German citizen, was later works general manager. By the start of the war Willi Schaeffer was a British citizen and so was not interned. After the war Mr Reinartz opened another factory in Birmingham. Willi Schaefer lived on Longford Road, Cannock, near the junction with Oaks Drive & Bideford Way. He was an amateur radio enthusiast and a most notable feature of his back garden was a very tall transmitter mast. His son, also Willi Schaefer ran a TV repair shop in Bridgtown (he died 9 September 2017).