Description:This postcard view of a horse and dray advertises “Milk Nature’s Perfect Food, Builds Bone and Brain”. The float won second prize in Stafford Pageant (unknown year).
The annual Stafford Pageant included a procession through the town, and ended with a fair on the town common. A prize was awarded to the best decorated entries and along the route collections were made for Stafford General Infirmary.
On the lower right of the picture there is an inscription confirming that this picture was taken by Charles Fowke who was based at the Victoria Road studio from about 1904, at first in partnership with Paul Weiss (Wise). The partnership was dissolved in 1916 and Fowke carried on until about 1937. Bertram Sinkinson was a celebrated Stafford photographer, who took over the premises of C.E. Fowke at 15 Victoria Road, Stafford in 1936-7. Sinkinson was later president of the Royal Photographic Society, 1953-1955. He was awarded an OBE in 1957 and was Mayor of Stafford in 1959 and died in 1985.