Description:Looking southwest along the upper end of Newcastle Street, just outside Burslem. The buildings on the right were part of Ford's Pottery, which extended up from Blake Street. Ford's were an earthenware, and later bone china, manufacturer which started in the 1870s. The pottery was called Lower Manufactory and has been mostly demolished. Immediately behind the works is end of Packhorse Lane.
The white tiled building on the right edge of the photograph is the old Burslem & District Co-operative Society headquarters, built in Art Deco style in 1933. One of the earliest co-op traders in Stoke-on-Trent was a Burslem potter James Colclough who opened Stoke-on-Trent’s first co-operative store, at No 10, Newcastle Street.