Description:The New Hough was built in 1907 and was the residence of the Manager with his servants, a groom and a gardener. The architect was Arnold Mitchell of Hanover Square, London. The estimated cost was £1,500.00. The building was later enlarged on the ground floor to provide a larger kitchen and staff sitting room. In the 1960s David Hicks, a leading interior decorator from London, refurbished the House.
When English Electric established its Headquarters in Stafford, Lord Nelson lived in the New Hough and important customers, guests and visitors stayed there or at Broc Hill, another Company property near Milford. In later years the New Hough became the Company Guest House and continued to be used for important customers and guests.
During GEC, GEC ALSTHOM and later Alstom's ownership, the New Hough continued to keep its own staff with a housekeeper, part-time chef, cleaner and gardener. The housekeeper had a separate apartment of several rooms and a sewing room in the roof top story of the house. The garden was very large with formal borders, hedges, and lawns; there was also a croquet lawn and a tennis court with their own pavilions and a large vegetable garden. Between the house and the stables was a squash court, a range of garages, a greenhouse and kennels for the dogs. Also in the garden was a pig-sty located far from the house but near to the Main Office block. The pig-sty was later enlarged and converted into cycle sheds for employees.
Along with many other changes to the Lichfield Road Site, the New Hough closed and the contents were sold by Auction on Saturday 20 July 2002. The sale Catalogue listed 230 items of furniture and effects, including a part George III longcase clock by Robert Greaves of Macclesfield.
During the redevelopment of the Site the New Hough was stripped of the wood panelling in the hall, stairs and landing and the staircase removed. All the ground floors rooms were knocked into one large area. The New Hough opened November 2007 as a Frankie and Benny’s New York American Diner/Restaurant. Frankie and Benny’s later moved to the new Riverside Retail Shopping complex which opened in Stafford in 2016 and the New Hough was advertised as For Sale or To Let.